las vegas (nab2005, Booth SU6406), April 18, 2005 – The combined digital signage capabilities of Sony’s NSP-1 Network Storage Player and VBrick Systems’ VBXcast network solution will be demonstrated at NAB in Sony’s booth, SU6406.
The compatibility of the NSP-1 player with the VBXcast, an MPEG-4 network video appliance, enhances Sony’s digital signage video and graphics capabilities for customers’ sales and promotional requirements.
The NSP-1’s multimedia storage and delivery capabilities are used to power graphics and video content on plasma screens, electronic billboards and other forms of digital signage.
The NSP-1 gains added graphics and video capabilities via VBXcast’s versatile MPEG-4 encoder and decoder features. VBXcast provides vivid content with low bandwidth, thereby expanding digital signage solutions in retail, transportation or other applications that require posting rapidly changing or time-sensitive information.
“Digital signage enables the delivery of targeted, dynamic content that advertisers require for competitive advantage,” said Mark Bonifacio, marketing manager in Sony Electronics’ Broadcast and Production Systems Division. “Combining the functionality of the NSP-1 with Internet Protocol (IP) video technologies from VBrick will provide users with the added flexibility.”
The NSP-1 provides a comprehensive offering of IP network appliances that support multimedia distribution over local IP-networks.
“Sony’s digital signage solutions underscore the ‘game changing’ applications of video streaming to achieve business results,” said Rich Mavrogeanes, president and CTO of VBrick Systems. “VBXcast’s compatibility with Sony’s digital signage solutions illustrates the flexibility and performance of VBrick’s IP-based video solutions.”
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