WALLINGFORD, CONNECTICUT March 21, 2007 – VBrick Systems’ Founder & Chief Streaming Officer Rich Mavrogeanes and a Director of the MPEG Industry Forum predicted today that the 74-second pitch for Democratic Candidate Sen. Barack Obama, which remixed the classic “1984” ad on YouTube, will drive candidates to implement a Streaming 2.0 live campaign strategy.
Rich Mavrogeanes explained, “With the political waves from the YouTube Hillary video still crashing against the walls of the Clinton campaign, the seismic aftershocks on the political landscape have morphed in favor of free speech with Streaming 2.0 emerging as the ‘must-have’ communication weapon of choice.’
Mr. Mavrogeanes said, “What happened with ‘Hillary-tube’ is not just big, it is humongous, and redraws the battle lines for four reasons. First: Cost; four years ago it would cost $60,000 to produce a single event, and today it can be done for only a tenth of that. Second: Streaming video can be used by anyone. Right now there is a guy named Justin who is streaming his whole life – LIVE – on the web by a cam attached to his head. Third: Confluence; broadband is ubiquitous. And fourth: Streaming video possesses a raw power and impact that no other media platform possesses. It’s honest, real, authentic, immune from censorship and packaging, and appeals to the human, ‘I-want-to-see’ side of the culture.”
Rich Mavrogeanes continued, saying, “I’ve been predicting this transition for years now. It’s taken longer than I thought, but with Justin.tv it is upon us. Politics is often the pioneer for new communication and Streaming 2.0 is what we can expect.”
VBrick Systems, Inc. is the world’s leading and most reliable provider of standards-based video networking solutions to educational institutions, corporations, and governments. VBrick, an ISO 9001:2000 certified company, has garnered numerous industry accolades including the Deloitte Technology Fast 500, Connecticut Technology Fast 50, and the National Association of Broadcasters’ (NAB) Award for Innovation in Media in the Content Delivery category. Based in