WALLINGFORD, Conn. – April 9, 2008- VBrick Systems, Inc., the world leader in digital video appliances and solutions, today announced that it is delivering on the promise of the Internet TV revolution through VBoss (VBrick Online Streaming Service), a simple end-to-end solution that empowers anyone to offer their video content to a worldwide audience. Through VBoss, VBrick is introducing the first and only complete online Video Streaming as a Service (VSasS) that can dramatically increase viewer participation of an event by streaming content when it delivers the most impact – LIVE!
According to a 2006 Frost and Sullivan report, as enterprises embrace the use of video assets within their business process, the need to effectively create, manage and distribute those assets through a single platform has increased in importance. VBoss delivers a complete system that allows enterprises to manage their broadcasting from capture to final delivery to their audience.
“Enterprise video communications is finding a place in every aspect of sales, marketing, human resources and management,” said Vince Graziani, chief executive officer, VBrick Systems, Inc. “Leveraging video technologies is a critical component for distinguishing a brand. Built on our robust video streaming technology, VBoss makes live Internet TV available to enterprises at an affordable cost,” said Graziani.
A Complete System
VBoss is the first and only complete VSaaS solution that allows enterprises to broadcast live video. The platform will offer organizations and content owners a one-stop-shop to manage the entire video broadcasting process from live source capture to final delivery to viewers in real-time.
VBoss allows content owners to stream, manage, and monetize video content. The package includes live video capture hardware, the VBoss Media Management Application, streaming bandwidth, video storage, monetizing tools, reporting tools, community building features and distribution partnerships to increase viewership.
In addition, VBoss enables enterprises to maintain business control while creating engaging Internet TV programming. Content owners are given their own account and designated VBoss Media Management capabilities that allow them to have the power of channel brand ownership and content creation.
Opportunities for Content Aggregation
Television advertising isn't dying—it is becoming multi-channel. Advertisers are seeking elusive viewers that consume content in multiple mediums such as TV, Internet, and mobile devices. Advertisers are now recognizing Internet TV as the next medium that will provide a targeted audience to pursue for their clients. In fact, U.S. Internet ad spending surpassed $5 billion in Q2 2007, the largest sum recorded in any quarter according to research from the Interactive Advertising Bureau and PricewaterhouseCoopers. E-Marketer projects that over the next four years, online spending will nearly triple, rising from $16.9 billion in 2006 to $42 billion in 2011.