The hospitality industry is no longer asking whether digital signage is worth the investment. Today, the question has become: Just how much of the technology’s value is yet to be tapped?
Up-to-date and readily accessible information is as important as any amenity that a hotel can offer. Today, flat screen displays have migrated beyond hotel and convention center meeting rooms to appear where guests gather, wait, and make decisions. More importantly, digital signage has both simplified and accelerated the ability of hotels and convention centers to customize and update information at will from a central location. Even when hotels belong to an international chain, their services, amenities, and events are often unique to their location — and may even change over the course of a day. The same applies to convention centers, which cater to a constantly shifting range of audiences and events. - read more -