It's a simple fact of human nature: People tend to be more engaged and alert when they receive information from a person speaking directly to us rather than something static, such as an office memo. It's this fact that serves as one of the underlying philosophies behind VBrick Systems, a Connecticut-based enterprise IP video vendor that serves the corporate, government, education, and media markets, with customers ranging from K-12 schools to the U.S. Department of Justice. Now it looks as though video is set to see wider adoption in corporations, thanks in part to an announcement today, Oct. 5, that VBrick's video technology is being integrated into Microsoft's SharePoint and Office Communicator products.

While the government and education markets have served as early adopters of video- utilizing it for purposes such as surveillance and instruction-the enterprise has only recently begun employing video more widely. Though the use of video in the enterprise is still nascent, Michael Rubin, VBrick's VP of marketing, says VBrick's IP video technology has been used by several IT organizations in broadcasting quarterly earnings reports and delivering training.

VBrick's integration with SharePoint and Office Communicator is made possible by the OCS Streaming Gateway and the VBrick Enterprise Media System (VEMS)-SharePoint Integration Module, two products newly developed by the company. The OCS Streaming Gateway consolidates the function of real-time streaming video and the collaboration software of Office Communicator, while the VEMS-SharePoint Integration Module allows users to receive and share video content from any SharePoint site. The VBrick platform serves as the foundation of these products, and handles video-specific tasks such as content management, scheduling, and network distribution.

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