Enterprise IP video company VBrick Systems isn't just announcing one new partner today, but five of them. And those partners are spread around the globe, showing that companies on every continent are making investments in streaming video.
VBrick's new resellers include Garland Partners, headquartered in Nuneaton, Warwickshire in the United Kingdom; proAV, with offices in Egham, Birmingham and Bolton; Visualdis, part of the Infodis Group, in Villepointe, France; FVC, which has offices in the United Arab Emirates, Saudi Arabia, Lebanon, Egypt, and Morocco; and Kathea, a South Africa-based distributor. All together, they've added dozens of new customers for VBrick's services, causing the company's international revenue to triple in one year.
According to Michael Rubin, VBrick's vice president of marketing, this is all a part of the mainstreaming and maturation of video streaming. Enterprise companies start with videoconferencing, then move into other streaming video efforts.
"Folks like Forrester Research have recognized that video streaming often follows on the heels of videoconferencing, and videoconferencing has been doing pretty well for itself," says Rubin.
Videoconferencing gets people over that psychological leap, he says. Prior to trying videoconferencing, IT managers are often nervous about whether or not their networks can handle video. When they see that it can, they're ready to move in more aggressively. Adding other video tools, such as digital signage, TV distribution, and executive meeting broadcasts often follows.
"VBrick is the only supplier in the video streaming space to be able to provide all of those various solutions," Rubin says.