A year ago, Lincolnshire, Illinoisbased MBM Productions Int’l formally partnered with VBrick to deliver a managed service that focuses on the three core elements of broadcasting: capture, edit and transmit. “Corporations are realizing that it’s the content combined with the technology that creates the communication effort that is truly effective,” said Steve Sulkin, MBM’s founder and CEO. This marriage enables corporations to benefit from MBM’s 30-plus years of experience in traditional meeting planning and communications, virtual communications and audiovisual production and VBrick’s technological backbone. “It’s the combination now of a reliable video streaming platform and technology and people who understand how to create and prepare the content. That combined service and product will result in corporate communication via video a reality.”

This vast array of expertise is becoming increasingly important for companies that are discovering that virtual communication encompasses many of the traditional components of conventional event planning. “There is still registration, marketing, presentation, creating strategies, production, archiving, ROI calculations and even travel,” Sulkin noted, adding that presenters must often still travel to a central local to broadcast the event, as do video crews. “All of that needs to be handled by experts with the expertise in meeting planning, virtual communication, capture and production.” The good news? “The beauty of this is that what used to cost my broadcast clients in television millions to do now literally costs a few thousand. It’s deflation rather than inflation.”

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