Today IP Video technology leader VBrick Systems announced that its online streaming service is improving the buying and renting experience for thousands of people each month.  Online real estate companies including MyNewPlace, Zip Realty, Fsbo.com and Weneedavacation.com are leveraging VBrick’s Online Streaming Service, VBOSS, to video-enable their websites.  Savvy home sellers and apartment owners can use these sites to give potential buyers or renters 24/7 access to their property.  Video helps pre-qualify interested parties, improves user engagement and ultimately increases home sales and apartment rentals.

Video Search

Search optimization strategies have become a critical part of a company’s web-based marketing plan.  The “Search Success” function within VBOSS offers a comprehensive suite of tools for the creation and submission of large amounts of video content designed to be indexed and searched by today’s leading search engines.  Leading online real estate companies have turned to VBOSS to automatically prepare their extensive libraries of video clips to be “search-engine” ready.  

MyNewPlace worked with VBrick to develop a custom-branded video player and integrate with VBrick’s API so they could easily upload and manage thousands of videos in its listing database.  MyNewPlace’s innovative use of VBOSS technology makes it easy for users to share video tours of apartments with friends and family. 

  “By partnering with VBrick to properly add property videos to our site, our users now stream more than 100,000 videos per month.  Those who watch a video are more likely to set up a visit.  With property videos, our users and property managers are happy and we couldn't be more pleased,” said Mark Moran, vice president of marketing, MyNewPlace, one of the nation's largest apartment rental websites. 

Strengthen User Engagement

According to the Real Estate blog Inside Real Estate, 90% of real estate transactions start online.  And, according to Mashable, the social media news site, 45% of people that visit a property have first viewed a video of that property online.  These statistics demonstrate why companies like Weneedavacation and FSBO.com are using VBrick technology to make it easy for property owners to use video to market their homes and apartments and take advantage of the “video sea change” that is happening in real estate today.

“Real estate is just one of many industries that have incorporated video as an indispensable part of their sales and marketing efforts,” said John Shaw, chief operating officer at VBrick.   “And with the tools our VBOSS platform offers to make video searchable and social, companies are able to effectively cut through all the messaging clutter in the marketplace.”