Video on Demand
Join us to learn how your colleagues in Corporate Communications are planning to use video in 2020. Find out best practices as you begin to use video as a format in external and internal communication. The answers may surprise you.
Looking into 2020 and beyond, the use of video to communicate will grow and will continue to be rated as the best performing digital content type. There are many reasons for this:
- The millennial generation in the workforce grew up with video (YouTube, Netflix, games, movies)
- 81 percent of businesses use video as a marketing tool, according to Wyzowl.
- Marketers know that there is an increase in webpage click-through rates when they use video.
- Communication professionals know that when employees watch an all-hands meeting over video, they feel more connected and engaged.
WebMarketing Pros predicts that by 2020, online videos will make up for more than 80% of internet traffic. With videos being the choice to connect and collaborate, it’s not a surprise that corporations are using video more often when communicating both internally and externally.
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